Towards its genesis toothpaste manufacturers needed a way to make their product more appealing even though there were oral health benefits. Finally, they added mint flavor to promote a fresh sensation after brushing and toothpaste became a hit. Today it is customary to have some type of flavor in toothpaste.

The benefit of toothpaste was there but needed a minty fresh component to improve the allure.

Are you trying to market yourself or a product and cannot seem to break through to your audience? You need to change your package or presentation.

One evening I was watching a YouTube video of a mother who initially tried to influence her baby to willingly eat the healthy food presented, with little success. Eventually, the mom got a second little spoon, with chocolate. Mom advanced the chocolate to the child’s mouth, and it popped open to receive. Mom then slid the right food into the opened mouth. This was repeated multiple times to get the baby to consume the desired menu item.

You know you have the right stuff! However, the quality of your marketing is critical to finding and engaging your preferred audience.

In bible times multitudes followed Jesus because His messages were properly targeted to those who needed to hear His words, whether corrective or inspirational, or needed healing, whether physical or spiritual.

God desires that you use your gifts and calling to bless, inspire and encourage others. Use a minty fresh vehicle so your mission is fulfilled to its capacity.

For I am confident of this very thing, that He who began a good work among you will complete it by the day of Christ Jesus.

(NASB, Philippians 1:6)